To us, this means understanding the audiences we are reaching, and integrating local knowledge into our outputs. In addition, we provide opportunities for community members to develop content with us, which is then directed back at their community. We want to expand the possibilities of advertising space and facilitate communities utilising the sites that exist within their boundaries, digitally or physically. This case study is an example of this type of working.
With that diversity comes a rich bank of cultural traditions, knowledge, and cuisines. As part of Ecopoetics, PLW wanted to create resources explaining how to cook with seasonal food, foraged goods, and their health applications. We also wanted to centre Glasgow’s cultural diversity, and diversity of perspectives on herbal cooking.
We created a call out for community cooks—professionals and people with an interest who also understood the health applications of foods. We circulated this on social media, on our website, and through our local connections. However, as we had only just gone public as an organisation, we had very few applicants. The two participants we eventually found came from personal recommendations. 1) Rachel Anderson, a Scottish herbalist— from the work done by artist Louis Boer (see Case Study Four); 2) Don’tay, a Grenadian herbalist— from our production runner.
We also created a call-out for a show presenter. We were looking for someone “born and bred” in Glasgow Southside, with an approachable personality, and ability to make a conversation exciting. Again, due to our freshness as an organisation, we had few applications, and those that did apply did not meet the criteria.
After assessing the costs, realities of our capabilities, and strength of the output we could produce given that, we decided to switch gears and create TikTok-specific cooking guides, shot on a phone. This significantly cut costs and allowed us to work in a more direct way with participants, collaborating more effectively, and problem-solving together.
We created a resource list of local green grocers, organic vegetable producers, and farmer’s markets. Rachel and Don’tay referred to this list when deciding where they wanted to source their seasonal produce. We then made this resource publicly available on social media, and on our website.